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20102021

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  • 2015

    Promotion Versus Prevention Approaches in Safe Driving Campaigns

    Craciun, G., Zhang, J. Q. & Shin, D., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 224 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review