Calculated based on number of publications stored in Pure and citations from Scopus
20222023

Research activity per year

Personal profile

Education

2017. 8. PhD in Business Administration (Marketing), Ross School of Business, University of Michigan, Ann Arbor, MI
2011. 2. Master of Science in Management Engineering, KAIST, Seoul, Republic of Korea
2009. 2. Bachelor of Business Administration, Sogang University, Seoul, Republic of Korea

Professional Experience

2024. 9. – Present. Associate Professor of International Business, Business School, University of Seoul, Republic of Korea
2017. 9. – 2024. 8. Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University, Singapore

Research Interests

Quantitative modeling of social influence and shared consumption, Firm and user generated contents, Machine learning, Business networks, International Business, Entertainment industry

Major Research Achievements

· Xie, Peiwen, Eunsoo Kim, Shun Yin Lam and Sadat Reza, “Herding in NFT Auction: The Role of Visual Complexity and Familiarity,” accepted, International Journal of Research in Marketing
· Chao, Qin, Eunsoo Kim and Boyang Li, "Movie Box Office Prediction with Self-Supervised and Visually Grounded Pretraining," Proceedings IEEE ICME, arXiv preprint arXiv:2304.10311 (2023). https://doi.org/10.1109/ICME55011.2023.00265
· Kim, Eunsoo, MengQi Annie Ding, Xin Shane Wang and Shijie Lu, "Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry," Journal of Marketing (2023). https://doi.org/10.1177/00222429221127927
· Kim, Eunsoo, Julia Lee Cunningham and Anocha Aribarg, "The Moral Significance of Aesthetics in Nature Imagery," Psychological Science, 33, no. 9 (2022): 1372-1385.https://doi.org/10.1177/09567976221083543

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