Personal profile
Education
2017. 8. PhD in Business Administration (Marketing), Ross School of Business, University of Michigan, Ann Arbor, MI
2011. 2. Master of Science in Management Engineering, KAIST, Seoul, Republic of Korea
2009. 2. Bachelor of Business Administration, Sogang University, Seoul, Republic of Korea
2011. 2. Master of Science in Management Engineering, KAIST, Seoul, Republic of Korea
2009. 2. Bachelor of Business Administration, Sogang University, Seoul, Republic of Korea
Professional Experience
2024. 9. – Present. Associate Professor of International Business, Business School, University of Seoul, Republic of Korea
2017. 9. – 2024. 8. Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University, Singapore
2017. 9. – 2024. 8. Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University, Singapore
Research Interests
Quantitative modeling of social influence and shared consumption, Firm and user generated contents, Machine learning, Business networks, International Business, Entertainment industry
Major Research Achievements
· Xie, Peiwen, Eunsoo Kim, Shun Yin Lam and Sadat Reza, “Herding in NFT Auction: The Role of Visual Complexity and Familiarity,” accepted, International Journal of Research in Marketing
· Chao, Qin, Eunsoo Kim and Boyang Li, "Movie Box Office Prediction with Self-Supervised and Visually Grounded Pretraining," Proceedings IEEE ICME, arXiv preprint arXiv:2304.10311 (2023). https://doi.org/10.1109/ICME55011.2023.00265
· Kim, Eunsoo, MengQi Annie Ding, Xin Shane Wang and Shijie Lu, "Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry," Journal of Marketing (2023). https://doi.org/10.1177/00222429221127927
· Kim, Eunsoo, Julia Lee Cunningham and Anocha Aribarg, "The Moral Significance of Aesthetics in Nature Imagery," Psychological Science, 33, no. 9 (2022): 1372-1385.https://doi.org/10.1177/09567976221083543
· Chao, Qin, Eunsoo Kim and Boyang Li, "Movie Box Office Prediction with Self-Supervised and Visually Grounded Pretraining," Proceedings IEEE ICME, arXiv preprint arXiv:2304.10311 (2023). https://doi.org/10.1109/ICME55011.2023.00265
· Kim, Eunsoo, MengQi Annie Ding, Xin Shane Wang and Shijie Lu, "Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry," Journal of Marketing (2023). https://doi.org/10.1177/00222429221127927
· Kim, Eunsoo, Julia Lee Cunningham and Anocha Aribarg, "The Moral Significance of Aesthetics in Nature Imagery," Psychological Science, 33, no. 9 (2022): 1372-1385.https://doi.org/10.1177/09567976221083543
Fingerprint
Dive into the research topics where Eunsoo Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Copycat vs. Original: Multi-modal Pretraining and Variable Importance in Box-office Prediction
Chao, Q., Kim, E. & Li, B., 2026, (Accepted/In press) In: IEEE Transactions on Multimedia.Research output: Contribution to journal › Article › peer-review
-
#Gifted: the impact of influencer gifting strategy in influencer marketing
Wang, R., Kim, E. & Li, X., 2025, In: International Journal of Advertising. 44, 7, p. 1227-1263 37 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Herding behavior in NFT Auction: The role of visual complexity and familiarity
Xie, P., Kim, E., Lam, S. Y. & Reza, S., Sep 2025, In: International Journal of Research in Marketing. 42, 3, p. 684-710 27 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The Effects of Avatar Human-Likeness on Psychological Closeness in Virtual-Reality
Chae, R. L., Lee, H. & Kim, E., 2025, In: Psychology Marketing. 42, 4, p. 1132-1145 14 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
Kim, E., Ding, M. Q., Wang, X. & Lu, S., May 2023, In: Journal of Marketing. 87, 3, p. 428-450 23 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations