Fingerprint
Dive into the research topics where Insuk Hwang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
-
Effects of demotion in loyalty programs on brand-switching intentions
Hwang, I. & Kwon, H., 1 Sep 2016, In: Service Business. 10, 3, p. 489-505 17 p.Research output: Contribution to journal › Article › peer-review
24 Scopus citations -
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective
Hahn, M. & Hwang, I., Dec 1999, In: Psychology and Marketing. 16, 8, p. 659-675 17 p.Research output: Contribution to journal › Review article › peer-review
49 Scopus citations