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Personal profile

Research Interests

Ji Hee Song is a Professor of Marketing in the College of Business Administration at the University of Seoul, Seoul, South Korea. She was pointed as Vice President for International Affairs in 2023. She obtained her Ph.D. from the University of Georgia, and her MBA and BA in Economics from Korea University. Her research interests include interactive marketing/advertising and omnichannel retailing. Her articles have appeared in the Journal of Marketing, International Journal of Advertising, Marketing Letters, Journal of Personal Selling and Sales Management, Service Industries Journal, and other refereed journals and proceedings. She serves as an Editor-in-Chief of Asia Marketing Journal

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities

Education/Academic qualification

PhD, Ph.D. in Marketing, University of Georgia

16 Aug 200113 May 2006

Award Date: 13 May 2006

Master, MA in Business Administration (Major: Finance), Korea University Business School

2 Mar 199628 Feb 1998

Award Date: 28 Feb 1998

Bachelor, BA. Economics, Korea University

2 Mar 199228 Feb 1996

Award Date: 29 Feb 1996


  • H Social Sciences (General)
  • Interactive Marketing
  • Digital Transformation
  • Martech
  • AI Transformation


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