Personal profile
Research Interests
Ji Hee Song is a Professor of Marketing in the College of Business Administration at the University of Seoul, Seoul, South Korea. She was pointed as Vice President for International Affairs in 2023. She obtained her Ph.D. from the University of Georgia, and her MBA and BA in Economics from Korea University. Her research interests include interactive marketing/advertising and omnichannel retailing. Her articles have appeared in the Journal of Marketing, International Journal of Advertising, Marketing Letters, Journal of Personal Selling and Sales Management, Service Industries Journal, and other refereed journals and proceedings. She serves as an Editor-in-Chief of Asia Marketing Journal
Education/Academic qualification
PhD, Ph.D. in Marketing, University of Georgia
16 Aug 2001 → 13 May 2006
Award Date: 13 May 2006
Master, MA in Business Administration (Major: Finance), Korea University Business School
2 Mar 1996 → 28 Feb 1998
Award Date: 28 Feb 1998
Bachelor, BA. Economics, Korea University
2 Mar 1992 → 28 Feb 1996
Award Date: 29 Feb 1996
Keywords
- H Social Sciences (General)
- Interactive Marketing
- Digital Transformation
- Martech
- AI Transformation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
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A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
Kim, S., Heo, J. H. & Song, J. H., 30 Jun 2025, In: Asia Marketing Journal. 27, 2, p. 117-133Research output: Contribution to journal › Article › peer-review
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Navigating the digital media evolution in advertising
Choi, Y. K. & Song, J. H., 2024, In: International Journal of Advertising. 43, 5, p. 775-776 2 p.Research output: Contribution to journal › Editorial
Open Access -
Two important strategies to attenuate consumer purchase hesitation☆
Whang, J. B., Song, J. H. & Lee, J. H., 2024, In: International Journal of Advertising. 43, 5, p. 824-846 23 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Editorial: Asia Marketing Journal Makes Outstanding Achievements in 2021
Song, J. H., 2022, In: Asia Marketing Journal. 24, 1, 1.Research output: Contribution to journal › Editorial
Open Access -
Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
Song, J. H., 2022, In: Asia Marketing Journal. 24, 4, p. 152-160 9 p., 3.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations
Press/Media
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Syracuse University-University of Seoul MOU Will Support Academic and Cultural Collaboration and Exchange
Kim, K., Song, J., Won, Y. & Kim, J.
18/01/24
1 item of Media coverage
Press/Media