Research output per year
Research output per year
Personal profile
Education
- 2019.02 Ph.D. in Marketing, Seoul National University
- 2013.02 M.S. in Marketing, Seoul National University
- 2009.02 B.A. in Business Administration, Seoul National University
- 2009.02 B.S. in Statistics, Seoul National University
- 2013.02 M.S. in Marketing, Seoul National University
- 2009.02 B.A. in Business Administration, Seoul National University
- 2009.02 B.S. in Statistics, Seoul National University
Professional Experience
- 2025.03~present: Associate Professor of Marketing, University of Seoul
- 2021.03~2025.02: Assistant Professor of Marketing, Gachon University
- 2020.03~2021.02: Assistant Professor of Marketing, Sejong University
- 2008.12~2014.02: Kookmin Bank, Corporate finance team
- 2021.03~2025.02: Assistant Professor of Marketing, Gachon University
- 2020.03~2021.02: Assistant Professor of Marketing, Sejong University
- 2008.12~2014.02: Kookmin Bank, Corporate finance team
Research Interests
Marketing Analytics, Digital Marketing, High-Tech Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Research output
- 15 Article
-
Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI
Yi, J., Oh, Y. K. & Kim, J. M., Jan 2025, In: Journal of Retailing and Consumer Services. 82, 104066.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Uncovering the quality factors driving the success of mobile payment apps
Yi, J., Kim, J. & Oh, Y. K., Mar 2024, In: Journal of Retailing and Consumer Services. 77, 103641.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM
Oh, Y. K., Yi, J. & Kim, J., 30 Sep 2024, In: Internet Research. 34, 5, p. 1800-1817 18 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
Determinants of Online Food Delivery(OFD) Sales during COVID-19
Oh, Y. K. & Yi, J., 2023, In: Global Business and Finance Review. 28, 2, p. 93-106 14 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
Standing the test of time: What makes a book survive on the bestseller list?
Lee, I., Yi, J. & Kim, S. H., Sep 2023, In: Journal of Business Research. 164, 114013.Research output: Contribution to journal › Article › peer-review
3 Scopus citations