Personal profile
Education
- 2019.02 Ph.D. in Marketing, Seoul National University
- 2013.02 M.S. in Marketing, Seoul National University
- 2009.02 B.A. in Business Administration, Seoul National University
- 2009.02 B.S. in Statistics, Seoul National University
- 2013.02 M.S. in Marketing, Seoul National University
- 2009.02 B.A. in Business Administration, Seoul National University
- 2009.02 B.S. in Statistics, Seoul National University
Professional Experience
- 2025.03~present: Associate Professor of Marketing, University of Seoul
- 2021.03~2025.02: Assistant Professor of Marketing, Gachon University
- 2020.03~2021.02: Assistant Professor of Marketing, Sejong University
- 2008.12~2014.02: Kookmin Bank, Corporate finance team
- 2021.03~2025.02: Assistant Professor of Marketing, Gachon University
- 2020.03~2021.02: Assistant Professor of Marketing, Sejong University
- 2008.12~2014.02: Kookmin Bank, Corporate finance team
Research Interests
Marketing Analytics, Digital Marketing, High-Tech Marketing
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Dive into the research topics where Jisu Yi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 17 Article
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An analysis of the effect of COVID-19 on the usage of entertainment mobile applications
Kim, J., Oh, Y. K. & Yi, J., 2025, In: International Journal of Electronic Marketing and Retailing. 16, 4, p. 361-378 18 p.Research output: Contribution to journal › Article › peer-review
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Marketing to one: how arousal potential and consumer knowledge influence solo attendance
Lee, I., Kim, S. H. & Yi, J., Nov 2025, In: Journal of Business Research. 200, 115652.Research output: Contribution to journal › Article › peer-review
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Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI
Yi, J., Oh, Y. K. & Kim, J. M., Jan 2025, In: Journal of Retailing and Consumer Services. 82, 104066.Research output: Contribution to journal › Article › peer-review
51 Scopus citations -
Uncovering the quality factors driving the success of mobile payment apps
Yi, J., Kim, J. & Oh, Y. K., Mar 2024, In: Journal of Retailing and Consumer Services. 77, 103641.Research output: Contribution to journal › Article › peer-review
24 Scopus citations -
What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM
Oh, Y. K., Yi, J. & Kim, J., 30 Sep 2024, In: Internet Research. 34, 5, p. 1800-1817 18 p.Research output: Contribution to journal › Article › peer-review
42 Scopus citations