Research output per year
Research output per year
Personal profile
Education
- 2019.02 Ph.D. in Marketing, Seoul National University
- 2013.02 M.S. in Marketing, Seoul National University
- 2009.02 B.A. in Business Administration, Seoul National University
- 2009.02 B.S. in Statistics, Seoul National University
- 2013.02 M.S. in Marketing, Seoul National University
- 2009.02 B.A. in Business Administration, Seoul National University
- 2009.02 B.S. in Statistics, Seoul National University
Professional Experience
- 2025.03~present: Associate Professor of Marketing, University of Seoul
- 2021.03~2025.02: Assistant Professor of Marketing, Gachon University
- 2020.03~2021.02: Assistant Professor of Marketing, Sejong University
- 2008.12~2014.02: Kookmin Bank, Corporate finance team
- 2021.03~2025.02: Assistant Professor of Marketing, Gachon University
- 2020.03~2021.02: Assistant Professor of Marketing, Sejong University
- 2008.12~2014.02: Kookmin Bank, Corporate finance team
Research Interests
Marketing Analytics, Digital Marketing, High-Tech Marketing
Fingerprint
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Collaborations and top research areas from the last five years
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Research output
- 15 Article
-
Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI
Yi, J., Oh, Y. K. & Kim, J. M., Jan 2025, In: Journal of Retailing and Consumer Services. 82, 104066.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Uncovering the quality factors driving the success of mobile payment apps
Yi, J., Kim, J. & Oh, Y. K., Mar 2024, In: Journal of Retailing and Consumer Services. 77, 103641.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM
Oh, Y. K., Yi, J. & Kim, J., 30 Sep 2024, In: Internet Research. 34, 5, p. 1800-1817 18 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
Determinants of Online Food Delivery(OFD) Sales during COVID-19
Oh, Y. K. & Yi, J., 2023, In: Global Business and Finance Review. 28, 2, p. 93-106 14 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
Standing the test of time: What makes a book survive on the bestseller list?
Lee, I., Yi, J. & Kim, S. H., Sep 2023, In: Journal of Business Research. 164, 114013.Research output: Contribution to journal › Article › peer-review
3 Scopus citations