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Dive into the research topics where Sungho Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Understanding the pathway from market-based capability to performance of Korean firms on the basis of Dynamic Capability and Resource-Advantage theory
Lee, S., Mar 2026, In: Journal of Open Innovation: Technology, Market, and Complexity. 12, 1, 14 p., 10.1016/j.joitmc.2025.100699.Research output: Contribution to journal › Article › peer-review
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How ad variation and repetition influence memory recall: effects of brand familiarity and message similarity
Lee, S. & Whang, J., 2025, In: Cogent Business and Management.Research output: Contribution to journal › Article › peer-review
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Emotional and Cognitive Determinants of Retail Salespersons’ Emotional Labor and Adaptive Selling Behavior
Kim, J., Chu, W. & Lee, S., 2022, In: Journal of Distribution Science. 20, 9, p. 109-126 18 p.Research output: Contribution to journal › Article › peer-review
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Observation of other's preferential treatment as a constructive catalyst for improved repatronize intentions
Chang, W., Song, J. H. & Lee, S., Nov 2020, In: Journal of Retailing and Consumer Services. 57, 102214.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation
Lee, S., Bu, K., Kim, J. & Song, J. H., 2020, In: Asia Marketing Journal. 22, 4, p. 171-173 3 p., 10.Research output: Contribution to journal › Article › peer-review
Open Access