Woojung Chang is a Professor of Marketing at the University of Seoul. Her research focuses on customer participation in new product development, human-computer interaction, and service robot interactions. Her work has been published in leading journals such as the Journal of Marketing, European Journal of Marketing, Journal of Business Research, and Journal of Retailing and Consumer Services.

Marketing Strategy, Relationship Marketing, Human-Computer Interaction, Customer Participation, Service Robots, Meta-analysis

• 2012.05   Ph.D. in Marketing, The University of Alabama
• 2006.08   M.S. in Markeitng, Korea University
• 2000.02   B.A. in German Language and Literature, Korea University

• University of Seoul
  • Professor of Marketing Fall 2022-present
  • Associate Professor of Marketing Fall 2017- Spring 2022
  • Assistant Professor of Marketing Fall 2016-Spring 2017
• Illinois State University
  • Assistant Professof of Marketing Fall 2012- Spring 2016

• Chang, Woojung and Steven A. Taylor (2016), “The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis,” Journal of Marketing, 80 (1), 47-64.

• Chang, Woojung and Kyoungmi Kate Kim (2022), “Appropriate Service Robots in Exchange and Communal Relationships,” Journal of Business Research, 141, 462-474.

• Chang, Woojung (2022), “The Effectiveness of AI salesperson vs. Human Salesperson across the Buyer-Seller Relationship Stages,” Journal of Business Research, 148, 241-251.