TY - GEN
T1 - Abiding geocast for commercial ad dissemination in the vehicular ad hoc network
AU - Lim, Yujin
AU - Ahn, Sanghyun
AU - Cho, Kwon Hee
PY - 2011
Y1 - 2011
N2 - This paper presents an abiding geocast protocol for the vehicular ad hoc network (VANET) so that commercial advertisement can be disseminated to as many vehicles as possible with a smaller number of message forwardings. To evaluate the performance of our protocol, we have implemented the prototype on the Madwifi driver for Linux and performed experimental simulations in various environments.
AB - This paper presents an abiding geocast protocol for the vehicular ad hoc network (VANET) so that commercial advertisement can be disseminated to as many vehicles as possible with a smaller number of message forwardings. To evaluate the performance of our protocol, we have implemented the prototype on the Madwifi driver for Linux and performed experimental simulations in various environments.
UR - http://www.scopus.com/inward/record.url?scp=79952930664&partnerID=8YFLogxK
U2 - 10.1109/ICCE.2011.5722491
DO - 10.1109/ICCE.2011.5722491
M3 - Conference contribution
AN - SCOPUS:79952930664
SN - 9781424487127
T3 - Digest of Technical Papers - IEEE International Conference on Consumer Electronics
SP - 115
EP - 116
BT - 2011 IEEE International Conference on Consumer Electronics, ICCE 2011
T2 - 2011 IEEE International Conference on Consumer Electronics, ICCE 2011
Y2 - 9 January 2011 through 12 January 2011
ER -