AN EMPIRICAL STUDY OF INDUSTRIAL SOLID WASTE COLLECTION IN SHWE PYI THAR INDUSTRIAL ZONE, YANGON

Myint Zaw Oo, Hye Min Park

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Awareness of customer perception of service quality is a significant determinant of success for service organizations. This study aimed to investigate customer perception of service quality of the industrial solid waste collection service in Yangon, Myanmar and test the validity of the measurement scale of the SERVQUAL model in this context. Samples were collected using the convenience sampling technique in Shwe Pyi Thar Industrial zones in Yangon. Confirmatory factor analysis was applied to examine the function of the SERVQUAL model, and gap score analysis was performed to evaluate service quality. The results showed that the model was fit to measure service quality. Furthermore, a significant difference was identified between respondents' expectations and perceptions, and service quality scored low in all dimensions. The respondents shared eight suggestions to improve service quality.

Original languageEnglish
Pages (from-to)27-36
Number of pages10
JournalEnvironmental Engineering and Management Journal
Volume22
Issue number1
DOIs
StatePublished - 1 Jan 2023

Keywords

  • SERVQUAL model
  • confirmatory factor analysis
  • customer satisfaction
  • service quality
  • solid waste

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