Analyzing skill requirements for database administrators in China’s big data market

The research results are as follows: (1) The Chinese market is mainly concerned with IT platform development to utilize big data; (2) a variety of operating systems (OS) and database management systems (DBMS) are in use in China; (3) China is in the early stage of utilizing big data strategically. The results of this study provide the following implications. In order to successfully expand into China’s big data market, (1) a strategy addressing the OS and DBMS markets is required; (2) it is necessary to understand Chinese enterprises’ business models and the Chinese market’s characteristics to occupy the market for software that will be used to analyze big data in the near future; (3) because of the higher initial cost of implementing big data systems, collaboration with small and medium-sized enterprises in China is a potential strategy for expanding into the potentially huge Chinese market.