Are contextual advertisements effective? The moderating role of complexity in banner advertising

Kwang Yeun Chun, Ji Hee Song, Candice R. Hollenbeck, Jong Ho Lee

Research output: Contribution to journalArticlepeer-review

45 Scopus citations
Original languageEnglish
JournalInternational Journal of Advertising
Volume33
Issue number2
StatePublished - 2014

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