TY - CHAP
T1 - CONSUMING SPORTS AS A POPULAR CONTENT OF KOREAN REALITY TELEVISION SHOWS
T2 - READING THE SPORT MEDIA ISSUE UNDER THE UMBRELLA OF MULTIPLE APPROACHES
AU - Choi, Yoonso
N1 - Publisher Copyright:
© 2025 Yoonso Choi.
PY - 2024/12/11
Y1 - 2024/12/11
N2 - The purpose of this study is to interrogate the meaning and the prospect of consuming sports as Korean popular media entertainment contents from the sociological perspective. Now, the Korean media are flooded with variety TV shows using sports as their contents. Not only terrestrial broadcasts but also over-the-top (OTT) such as Netflix and Disney Plus telecast a total of 36 sports entertainment programs using various sports including golf, football, fitness, and so on as the contents. In particular, it is interesting that sports-contented variety shows which combine nonsport persons with sports as the contents attract wide popularity. Moreover, it can be observed that athletes, who had made their names in their own sports when they were active ones and honorably retired, appeared as entertainers in sport-contented variety shows and enjoyed their second life as entertainers, not athletes. As such, various kinds of sports have continuously attracted popularity as core contents for variety shows in the Korean media market. On the basis of the background, this study attempts to seek out the answers to the following questions. First, what are the highlight and challenges of the popularity of entertainment programs using sports as their contents in the Korean society? Second, can it be possible to continuously consume sports as popular contents for the Korean media industry? Finally, how can the consumption of sports as the media entertainment contents influence on the topography of the discourse (malesand popular sport-centered) dominating the sports culture in the Korean society?.
AB - The purpose of this study is to interrogate the meaning and the prospect of consuming sports as Korean popular media entertainment contents from the sociological perspective. Now, the Korean media are flooded with variety TV shows using sports as their contents. Not only terrestrial broadcasts but also over-the-top (OTT) such as Netflix and Disney Plus telecast a total of 36 sports entertainment programs using various sports including golf, football, fitness, and so on as the contents. In particular, it is interesting that sports-contented variety shows which combine nonsport persons with sports as the contents attract wide popularity. Moreover, it can be observed that athletes, who had made their names in their own sports when they were active ones and honorably retired, appeared as entertainers in sport-contented variety shows and enjoyed their second life as entertainers, not athletes. As such, various kinds of sports have continuously attracted popularity as core contents for variety shows in the Korean media market. On the basis of the background, this study attempts to seek out the answers to the following questions. First, what are the highlight and challenges of the popularity of entertainment programs using sports as their contents in the Korean society? Second, can it be possible to continuously consume sports as popular contents for the Korean media industry? Finally, how can the consumption of sports as the media entertainment contents influence on the topography of the discourse (malesand popular sport-centered) dominating the sports culture in the Korean society?.
KW - Korean media industry
KW - Korean sport-themed shows
KW - multiple approaches
KW - Reality TV shows
KW - sportainment
UR - http://www.scopus.com/inward/record.url?scp=85210560461&partnerID=8YFLogxK
U2 - 10.1108/S1476-285420240000024003
DO - 10.1108/S1476-285420240000024003
M3 - Chapter
AN - SCOPUS:85210560461
T3 - Research in the Sociology of Sport
SP - 25
EP - 42
BT - Research in the Sociology of Sport
PB - Emerald Publishing
ER -