Creative food clusters and rural development through place branding: Culinary tourism initiatives in Stratford and Muskoka, Ontario, Canada

Anne H.J. Lee, Geoffrey Wall, Jason F. Kovacs

Research output: Contribution to journalArticlepeer-review

85 Scopus citations

Abstract

This paper analyzes the place branding processes of two not-for-profit organizations that are engaged in promoting rural development based on the formation of food clusters through creative economy perspectives. Particular attention is given to exploring the nature of stakeholder collaboration and communication in relation to the contrasting organizational approaches of the organizations, Savour Stratford and Savour Muskoka in Ontario, Canada. The comparative case study, which was based primarily on interviews with key informants as well as the organizations' publications and web presence, illustrates how the differing processes of two emergent food clusters contribute to the successes and challenges of creative rural development.

Original languageEnglish
Pages (from-to)133-144
Number of pages12
JournalJournal of Rural Studies
Volume39
DOIs
StatePublished - 1 Jun 2015

Keywords

  • Bottom-up approach
  • Creative food cluster
  • Place branding
  • Rural tourism development
  • Terroir
  • Top-down approach

Fingerprint

Dive into the research topics of 'Creative food clusters and rural development through place branding: Culinary tourism initiatives in Stratford and Muskoka, Ontario, Canada'. Together they form a unique fingerprint.

Cite this