Abstract
Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
| Original language | English |
|---|---|
| Pages (from-to) | 11-51 |
| Number of pages | 41 |
| Journal | International Journal of Electronic Commerce |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jun 2007 |
Keywords
- Cultural lens
- Culture
- Culture-technology fit
- Interaction theory
- Mobile internet
- Post-adoption
- Technology adoption