Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users

Inseong Lee, Boreum Choi, Jinwoo Kim, Se Joon Hong

Research output: Contribution to journalArticlepeer-review

226 Scopus citations

Abstract

Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.

Original languageEnglish
Pages (from-to)11-51
Number of pages41
JournalInternational Journal of Electronic Commerce
Volume11
Issue number4
DOIs
StatePublished - Jun 2007

Keywords

  • Cultural lens
  • Culture
  • Culture-technology fit
  • Interaction theory
  • Mobile internet
  • Post-adoption
  • Technology adoption

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