Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective

Jong Ho Lee; Ji Hee Song

doi:10.1080/02650487.2019.1593741

Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective

Jong Ho Lee, Ji Hee Song

School of Business Administration

Korea University

Research output: Contribution to journal › Editorial

6 Scopus citations

Original language	English
Pages (from-to)	507-510
Number of pages	4
Journal	International Journal of Advertising
Volume	38
Issue number	4
DOIs	https://doi.org/10.1080/02650487.2019.1593741
State	Published - 19 May 2019

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10.1080/02650487.2019.1593741

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title = "Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective",

author = "Lee, \{Jong Ho\} and Song, \{Ji Hee\}",

year = "2019",

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journal = "International Journal of Advertising",

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TY - JOUR

T1 - Editorial

T2 - recent trends in advertising and required research in emerging markets—an Asian perspective

AU - Lee, Jong Ho

AU - Song, Ji Hee

PY - 2019/5/19

Y1 - 2019/5/19

UR - https://www.scopus.com/pages/publications/85067837542

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DO - 10.1080/02650487.2019.1593741

M3 - Editorial

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VL - 38

SP - 507

EP - 510

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 4

ER -

Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective

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