TY - JOUR
T1 - Enhancing student learning in marketing courses
T2 - An exploration of fundamental principles for website platforms
AU - Hollenbeck, Candice R.
AU - Mason, Charlotte H.
AU - Song, Ji Hee
PY - 2011/8
Y1 - 2011/8
N2 - The design of a course has potential to help marketing students achieve their learning objectives. Marketing courses are increasingly turning to technology to facilitate teaching and learning, and pedagogical tools such as Blackboard, WebCT, and e-Learning Commons are essential to the design of a course. Here, the authors investigate the research discussing the sources of satisfaction in web design and apply these concepts to website platforms used in traditional classes. The purpose of the study is to enhance student learning by identifying fundamental principles to be used when designing website platforms. Our study includes in-depth interviews with graduate and undergraduate students. Among both student groups, our analysis reveals five fundamental pedagogical principles for enhancing student learning through the use of technology: (a) student-to-student connectivity, (b) instructor-to-student interactivity, (c) goal efficiency, (d) quality content, and (e) student appeal. The authors discuss the importance of the presence of the five pedagogical principles and offer useful implications for marketing faculty and suggestions for future research.
AB - The design of a course has potential to help marketing students achieve their learning objectives. Marketing courses are increasingly turning to technology to facilitate teaching and learning, and pedagogical tools such as Blackboard, WebCT, and e-Learning Commons are essential to the design of a course. Here, the authors investigate the research discussing the sources of satisfaction in web design and apply these concepts to website platforms used in traditional classes. The purpose of the study is to enhance student learning by identifying fundamental principles to be used when designing website platforms. Our study includes in-depth interviews with graduate and undergraduate students. Among both student groups, our analysis reveals five fundamental pedagogical principles for enhancing student learning through the use of technology: (a) student-to-student connectivity, (b) instructor-to-student interactivity, (c) goal efficiency, (d) quality content, and (e) student appeal. The authors discuss the importance of the presence of the five pedagogical principles and offer useful implications for marketing faculty and suggestions for future research.
KW - classroom technology
KW - learning
KW - marketing courses
KW - student satisfaction
KW - website platforms
UR - http://www.scopus.com/inward/record.url?scp=79960946689&partnerID=8YFLogxK
U2 - 10.1177/0273475311410850
DO - 10.1177/0273475311410850
M3 - Article
AN - SCOPUS:79960946689
SN - 0273-4753
VL - 33
SP - 171
EP - 182
JO - Journal of Marketing Education
JF - Journal of Marketing Education
IS - 2
ER -