TY - JOUR
T1 - Globalization, media imperialism and South Korean sport
AU - Chung, Jaeyong
AU - Hwang, Sunhwan
AU - Won, Doyeon
N1 - Publisher Copyright:
© 2015 Taylor & Francis.
PY - 2015/2/11
Y1 - 2015/2/11
N2 - This study tries to understand South Korean sport through the lens of media globalization. It explains what happened when Chan Ho Park gained fame in the Major League Baseball and how the Korean media sport market has changed since then. Due to the oligopolistic media market structure in Korea, and opportunistic behaviour, the sports media industry in Korea was not ready for media globalization and, consequently, the industry has seen indications of its marginalization in the global media market.
AB - This study tries to understand South Korean sport through the lens of media globalization. It explains what happened when Chan Ho Park gained fame in the Major League Baseball and how the Korean media sport market has changed since then. Due to the oligopolistic media market structure in Korea, and opportunistic behaviour, the sports media industry in Korea was not ready for media globalization and, consequently, the industry has seen indications of its marginalization in the global media market.
KW - Major League Baseball
KW - Media globalization
KW - Media imperialism in sport
KW - Media sport
KW - South Korean sport
UR - http://www.scopus.com/inward/record.url?scp=84924752765&partnerID=8YFLogxK
U2 - 10.1080/09523367.2015.1004887
DO - 10.1080/09523367.2015.1004887
M3 - Article
AN - SCOPUS:84924752765
SN - 0952-3367
VL - 32
SP - 484
EP - 498
JO - International Journal of the History of Sport
JF - International Journal of the History of Sport
IS - 3
ER -