Globalization, media imperialism and South Korean sport

Jaeyong Chung, Sunhwan Hwang, Doyeon Won

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

This study tries to understand South Korean sport through the lens of media globalization. It explains what happened when Chan Ho Park gained fame in the Major League Baseball and how the Korean media sport market has changed since then. Due to the oligopolistic media market structure in Korea, and opportunistic behaviour, the sports media industry in Korea was not ready for media globalization and, consequently, the industry has seen indications of its marginalization in the global media market.

Original languageEnglish
Pages (from-to)484-498
Number of pages15
JournalInternational Journal of the History of Sport
Volume32
Issue number3
DOIs
StatePublished - 11 Feb 2015

Keywords

  • Major League Baseball
  • Media globalization
  • Media imperialism in sport
  • Media sport
  • South Korean sport

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