Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase

  • Kang Jun Choi
  • , He Michael Jia
  • , Jae Young Lee
  • , B. Kyu Kim
  • , Keunwoo Kim

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

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Food Science