How does CRM technology transform into organizational performance? A mediating role of marketing capability

Woojung Chang, Jeong Eun Park, Seoil Chaiy

Research output: Contribution to journalArticlepeer-review

216 Scopus citations

Fingerprint

Dive into the research topics of 'How does CRM technology transform into organizational performance? A mediating role of marketing capability'. Together they form a unique fingerprint.

Social Sciences

Computer Science