Abstract
We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio- demographics and personality traits provide explanatory insights into online privacy concern.
| Original language | English |
|---|---|
| Pages (from-to) | 274-289 |
| Number of pages | 16 |
| Journal | Asia Pacific Journal of Information Systems |
| Volume | 28 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2018 |
Keywords
- Internet Functions
- Online Privacy Concern
- Personality
- Socio-demographics