Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites

Sweta Chaturvedi Thota, Ji Hee Song, Abhijit Biswas

Research output: Contribution to journalReview articlepeer-review

18 Scopus citations

Fingerprint

Dive into the research topics of 'Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites'. Together they form a unique fingerprint.

Arts and Humanities

Social Sciences

Earth and Planetary Sciences