Navigating the digital media evolution in advertising

Research output: Contribution to journal › Editorial

1 Scopus citations

Original language	English
Pages (from-to)	775-776
Number of pages	2
Journal	International Journal of Advertising
Volume	43
Issue number	5
DOIs	https://doi.org/10.1080/02650487.2024.2343204
State	Published - 2024

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@article{4e29bf22308c46ac924eac5beea07967,

title = "Navigating the digital media evolution in advertising",

author = "Choi, \{Yung Kyun\} and Song, \{Ji Hee\}",

year = "2024",

doi = "10.1080/02650487.2024.2343204",

language = "English",

volume = "43",

pages = "775--776",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "5",

}

TY - JOUR

T1 - Navigating the digital media evolution in advertising

AU - Choi, Yung Kyun

AU - Song, Ji Hee

PY - 2024

Y1 - 2024

UR - https://www.scopus.com/pages/publications/85190803690

U2 - 10.1080/02650487.2024.2343204

DO - 10.1080/02650487.2024.2343204

M3 - Editorial

AN - SCOPUS:85190803690

SN - 0265-0487

VL - 43

SP - 775

EP - 776

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 5

ER -