Navigating the digital media evolution in advertising

Yung Kyun Choi, Ji Hee Song

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	775-776
Number of pages	2
Journal	International Journal of Advertising
Volume	43
Issue number	5
DOIs	https://doi.org/10.1080/02650487.2024.2343204
State	Published - 2024

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title = "Navigating the digital media evolution in advertising",

author = "Choi, \{Yung Kyun\} and Song, \{Ji Hee\}",

year = "2024",

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language = "English",

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journal = "International Journal of Advertising",

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publisher = "Taylor and Francis Ltd.",

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TY - JOUR

T1 - Navigating the digital media evolution in advertising

AU - Choi, Yung Kyun

AU - Song, Ji Hee

PY - 2024

Y1 - 2024

UR - https://www.scopus.com/pages/publications/85190803690

U2 - 10.1080/02650487.2024.2343204

DO - 10.1080/02650487.2024.2343204

M3 - Editorial

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VL - 43

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EP - 776

JO - International Journal of Advertising

JF - International Journal of Advertising

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