Peer-to-Peer media opportunities

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

4 Scopus citations

Original language	English
Title of host publication	The SAGE Handbook of Advertising
Publisher	SAGE Publications Inc.
Pages	349-365
Number of pages	17
ISBN (Electronic)	9781848607897
ISBN (Print)	9781412918862
DOIs	https://doi.org/10.4135/9781848607897.n22
State	Published - 1 Jan 2007

Access to Document

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title = "Peer-to-Peer media opportunities",

author = "Austin, \{Caroline Graham\} and Zinkhan, \{George M.\} and Song, \{Ji Hee\}",

year = "2007",

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language = "English",

isbn = "9781412918862",

pages = "349--365",

booktitle = "The SAGE Handbook of Advertising",

publisher = "SAGE Publications Inc.",

address = "United States",

}

TY - CHAP

T1 - Peer-to-Peer media opportunities

AU - Austin, Caroline Graham

AU - Zinkhan, George M.

AU - Song, Ji Hee

PY - 2007/1/1

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UR - https://www.scopus.com/pages/publications/84944603155

U2 - 10.4135/9781848607897.n22

DO - 10.4135/9781848607897.n22

M3 - Chapter

AN - SCOPUS:84944603155

SN - 9781412918862

SP - 349

EP - 365

BT - The SAGE Handbook of Advertising

PB - SAGE Publications Inc.

ER -