The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation

Sungho Lee; Kyunghee Bu; Jaehwan Kim; Ji Hee Song

doi:10.53728/2765-6500.1374

The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation

Sungho Lee, Kyunghee Bu, Jaehwan Kim, Ji Hee Song

School of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made possible because of the contribution of Professor Kyunghee Bu, the Rhizomatic Revolution Review and the BTS ARMY.

Original language	English
Article number	10
Pages (from-to)	171-173
Number of pages	3
Journal	Asia Marketing Journal
Volume	22
Issue number	4
DOIs	https://doi.org/10.53728/2765-6500.1374
State	Published - 2020

Keywords

BTS
ICAMA-KAS
the ARMY
the development of AMJ

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10.53728/2765-6500.1374

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abstract = "This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made possible because of the contribution of Professor Kyunghee Bu, the Rhizomatic Revolution Review and the BTS ARMY.",

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PY - 2020

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The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation

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Keywords

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