The effects of users' motivation on their perception to trading systems of digital content accessories: Focusing on trading items in online games

Boreum Choi, Inseong Lee, Kiho Lee, Seungki Jung, Sunju Park, Jinwoo Kim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Scopus citations

Abstract

As the market for digital content accessories grows, motivation for trading digital content accessories has significant effects on their fun, transaction cost, and intention to trade and use digital contents. However, few empirical studies have investigated users' perception of trading digital content accessories. The main purpose of this study is to construct and verify a research model identifying the relationships among the attributes of transaction, users' perceived fun and transaction cost, and the intention to trade and use digital contents, all of which are modulated by users' motivation. The research model was constructed based on transaction cost theory and motivational theory. An experiment in a real massive multiplayer online role playing game (MMORPG) environment was conducted and the results indicate that users' different motivations have effects on their perception to digital content accessories trading systems, intention to use those systems, and intention to use digital contents.

Original languageEnglish
Title of host publicationProceedings of the 40th Annual Hawaii International Conference on System Sciences 2007, HICSS'07
DOIs
StatePublished - 2007
Event40th Annual Hawaii International Conference on System Sciences 2007, HICSS'07 - Big Island, HI, United States
Duration: 3 Jan 20076 Jan 2007

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference40th Annual Hawaii International Conference on System Sciences 2007, HICSS'07
Country/TerritoryUnited States
CityBig Island, HI
Period3/01/076/01/07

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