The role of residents' sustainable intelligence in agricultural heritage site management: Insights from PLS-SEM and Fs/QCA

Jae Ho Lee, Dongoh Joo, Choong Ki Lee, Yae Na Parkt, Yu Jin Kwon

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Little is known about how residents become engaged in conserving agricultural heritage or shape their perceptions toward conservation efforts. To fill this void in the literature, this study tested an expanded theory of planned behavior, where sustainable intelligence was an antecedent to all other constructs, using PLS-SEM and fuzzy-set qualitative comparative analysis (Fs/QCA) in tandem. PLS-SEM results indicated that residents' sustainable intelligence was a significant predictor of their attitude, subjective norm, and perceived behavioral control, which then positively influenced behavioral intention. Fs/QCA results further specified the two optimal configurations for high behavioral intention where sustainable intelligence and perceived behavioral control were crucial elements. The findings suggest that residents’ appreciation of sustainability and ability to act accordingly can trigger their active participation in sustainable tourism or conservation efforts even when economic or psychological benefits are not considered.

Original languageEnglish
Pages (from-to)65-74
Number of pages10
JournalJournal of Hospitality and Tourism Management
Volume52
DOIs
StatePublished - Sep 2022

Keywords

  • Conservation
  • Fuzzy-set qualitative comparative analysis (Fs/QCA)
  • Globally important agricultural heritage systems (GIAHS)
  • Jeju Batdam
  • Sustainable intelligence
  • Theory of planned behavior (TPB)

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