Understanding the community of blind or visually impaired vloggers on YouTube

Woosuk Seo, Hyunggu Jung

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

We report on a study of understanding how blind or visually impaired (BVI) video bloggers (vloggers) use YouTube. To identify BVI vloggers on YouTube, we used combinations of keywords to find the videos that they uploaded. We then conducted semi-structured interviews with 10 BVI vloggers to understand their experiences on YouTube. We identified salient themes regarding how they interact with videos and other users on YouTube through an open coding approach. Our analysis of the identified themes reveals that BVI vloggers use YouTube as an educational tool. While BVI vloggers share their stories with viewers to educate the public about blindness or visual impairments as vloggers, they learn how other BVI vloggers use accessibility tools in their daily life as viewers. Based on the results of this study, we present design opportunities to better support BVI vloggers on video-based social media platforms. To our knowledge, this is the first interview study for exploring the community of BVI vloggers on YouTube.

Original languageEnglish
Pages (from-to)31-44
Number of pages14
JournalUniversal Access in the Information Society
Volume20
Issue number1
DOIs
StatePublished - Mar 2021

Keywords

  • Accessibility
  • Blind
  • Qualitative study
  • Visual impairments
  • Vlogger
  • YouTube

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