User satisfaction and willingness to pay for micro electric vehicle sharing services

Urban areas increasingly face congestion, air pollution, and limited parking, driving interest in compact and sustainable transport options. Micro-EV Sharing Service offers a flexible, low-emission solution for short-distance travel. This study examines user satisfaction and Willingness to Pay (WTP) for Micro-EV sharing service using survey data from 201 users in a South Korean pilot program. We apply factor analysis, bivariate ordered probit models, and a double-bounded model to analyze how satisfaction dimensions affect behavioral intentions and estimate WTP. Environmental value most strongly predicts continued use, while ease of access drives recommendation. Vehicle performance and economic benefits also play roles. WTP is higher among frequent users and those in their 30 s, but lower among students. These findings contribute to a clearer understanding of how individuals evaluate Micro-EV sharing service, including preferences and pricing sensitivity. They offer guidance for service providers and policymakers aiming to enhance accessibility and effectiveness in urban environments.